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Trust the Process

written by: Alex VanHaasteren
Person drawing diagram on chalkboard

So, you’ve made the decision to redesign your credit union website. Whether you’re in the early planning stages or are almost ready to go live, creating a workflow with your creative team is imperative to a smooth and stress-free launch.

If you’re not sure what your workflow should look like, we have a few steps that are sure to help you successfully launch your new credit union website.

Discovery

Let’s get to know each other! With each new website client, we ask them to share a little bit about what they are looking for in a website redesign.  From desired features to content, we want to know everything that’s on your website’s “wish list.”

Initial Build and Feedback

At this stage, a homepage layout and internal page will be built out and sent to you to review with your team. Consider this your sneak peek! This is your chance to make any major changes to the overall layout and direction of the site. 

Layout Approval and Build Wrap Up

Once the layout is approved, the rest of the pages for the website are built out. Your feedback is vital to the success of your project, so we’ll keep you in the loop as major progress is made. 

Launch Date

When all aspects of the build are approved and you’ve fallen in love with your new credit union website, a launch date is scheduled! Usually, the launch will happen first thing in the morning or in the late afternoon to reduce any disruptions to your members.

Your website is your most-important member touchpoint. According to recent surveys, 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design. Not having a streamlined process to follow can lead to site abandonment, launch delays, miscommunication, and an increase in frustration and stress levels.

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