A new year is just around the corner. When it comes to member experience, it’s simply not enough to have a website for your credit union. Credit union websites also must provide a seamless and positive experience for every visitor. One of the best ways to do this is by offering a mobile-friendly website. Many websites are not responsive to mobile devices – especially if your last credit union website design was more than five years ago. This can lead to missed growth opportunities and frustrated members.
Why does being mobile-first matter? We have a few ideas.
Google Ranking
In 2015, Google implemented one of its biggest ranking updates called the mobile-first index. This means that whenever users search on their smartphones, Google will rank and display the results in order of your credit union websites’ mobile-friendliness.
If your credit union’s website is not responsive to mobile devices, your website is less likely to appear in your members’ and potential members’ search results. Better mobile optimization allows credit union websites to rank higher than those that don’t.
Brand Reputation
Reputation means everything to your credit union. Having a website that functions consistently across different devices enhances your brand reputation both online and offline.
According to Stanford’s web credibility research, 75% of users admit they judge a company’s credibility based on their website design. Thus, it is vital to provide a professional, trustworthy and positive experience for all website visitors to give your credit union the digital credibility it needs.
Customer Engagement
Once you get users to visit your website, keep them engaged. This can be difficult to achieve if your credit union website is not mobile-friendly.
Even if you have high-quality, relevant content based on the user’s query, your bounce rate will increase due to website unresponsiveness. People will simply click away and go to your competitor’s website instead.
Business Opportunities
Credit union websites are often the first point of contact for existing and potential members. It can reflect your professionalism and tech-savviness, which greatly affects people’s impression of your credit union.
Research bears out that 57% of users won’t recommend a business with a poorly designed mobile website. But, by making your website mobile responsive, consumers are more likely to engage and do business with you.
Increased Conversion
More than half of Google searches are performed on a mobile device. If users can easily navigate through your website on their mobile devices, your credit union will achieve more conversions and reach more potential members.
Providing a positive user experience on mobile will help you gain more brand loyalty. You also have a higher chance of members recommending your credit union to their friends or family.
The percentage of people using mobile devices for web searches only continues to grow. This is the time to make some changes to your credit union website, so you can outrank your competitors and keep your company relevant.
Ready to upgrade your website in 2022? Fill out the form below or email us at [email protected] for more information.
