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Does your website have your members rage-clicking?

written by: uncommn
Clicking hand on a screen

Are you getting a decent amount of traffic to your credit union website but not a lot of engagement? If you’re seeing visitors click through to a page only to bounce off of your site a few seconds later, your website might need a refresh.

If so, you’re not alone. Forbes reported that 43% of small businesses are planning to allocate a portion of their budget to website improvements in 2023. Credit unions have increasingly been interacting with members digitally. When your website is your virtual branch, don’t let them rage-click away. 

Website designers know website design, but YOU know your credit union members. Bringing the two together is the secret ingredient to building a credit union website that speaks to your members. That’s why feedback is so important during your credit union website design. Work together with your credit union website design partner with respect for each other’s knowledge. Here are some reasons members might be rage-clicking off your site, keeping them from learning more about the great work your credit union does and the products and services you offer:

Speed. Or lack thereof. If pages on your website take more than three seconds to load, it’s too slow. Ensuring your images are the right size, URL paths make sense and more are critical to squeezing every extra microsecond of slack out that keeps your website pages from loading the way members expect.

Poor navigation.  Keep members’ objectives and your credit union’s business objectives in mind. Whether they’re looking for financial relief or to make a loan payment, they’re looking to you as a resource. Don’t make it harder than it has to be! Clear navigation through your credit union website design meets everyone’s objectives.

Lack of calls to action. When members and prospective members visit your website, they’re likely on the hunt for a specific piece of information. While the navigation is a great roadmap for members to use, clear calls to action in other places on your website make sense, too. For example, with a blog on determining whether you can afford the car you want, you might place a loan payment calculator for them to figure it out. And then you can ask them if they’re ready for the loan or would like to discuss it further. It’s so simple, yet 70% of small business websites (including credit unions!) don’t include CTAs. Helping your website visitor with the information they need also helps the credit union.

Low-quality or no helpful content. Don’t waste anyone’s time, including your own, with content that doesn’t align with your brand, isn’t actionable by your website visitors, or is riddled with typos or bad links.

Not responsive design. More than half of web traffic comes from mobile devices, according to Forbes. Creating a website that looks as good on a cellphone as it does on a laptop is no longer just convenient, it’s necessary.

Uninspired or poor design. Inconsistent branding. Poor image and color choices. No white space. Too-small or low-contrast text. It all can lead to a poor user experience. In fact, nearly all (94%) of website first impressions are related to design, and it takes just 0.05 seconds for visitors to generate an opinion of your website – and your credit union. 

Understanding your members’ wants and needs is the most concrete way to avoid rage clicks off of your credit union website. Creating a website that’s not only visually appealing, but is also functional, informative, and completely unique to your credit union? It’s more realistic (and affordable) than you think. We’re here to help prevent those rage clicks. Get uncommn.


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