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Why I hate my website company

My survey methods weren’t scientific, but out of curiosity, I asked several of my clients at uncommn Marketing Partners what they hated most about their website vendor. Here are some of the answers I received:

  • Inept. Old Technology.
  • Non-responsive. Disappears.
  • Too slow.
  • Doesn’t listen. Incompetent.
  • Misleading. Poor communication.
  • Technical limitations.
  • Never delivered. Overpromised. Missed deadlines. Outsourced.
  • Rude. Short. Doesn’t exist anymore.
  • Vendor was always slow to respond. Poor service.
  • Over their heads.
  • Out of their capabilities.
  • Couldn’t execute.
  • Not committed.
  • No control. Developers won’t give access.
  • CMS constraints.
  • Missed deadlines.
  • Hates their vendor.
  • Delays. Lack of capacity.
  • Communication problems. Designer fell off the earth.
Annoyed man in front of computer
design desk display 313690 1024x768

I think you get the point. For such a small sampling of responses, there was certainly no lack of complaints.

At uncommn Marketing Partners, our team functions as the virtual VP of Marketing for more than 35 credit unions throughout the country. While serving in this role for the past 10 years, we’ve had the opportunity to work with dozens of website companies. Through that experience, we have gained a thorough understanding of our clients’ frustrations and disappointments, and we decided to do something about it. That’s precisely why we founded Uncommn.

If you’re thinking about refreshing your website—or just blowing it up and starting anew—here are a few tips to help you find the right partner:

  • Communication. Are they quick to respond to your initial request? If not, there’s a good chance their responsiveness won’t get much better after you hire them.
  • Process. What is their project management process? What support do they offer during and after the website launch? Quality website vendors take the time to define their processes and procedures clearly.
  • Promises. If a company promises they can complete your new website in 30 days, be wary. You’re probably receiving a templated site that will contain multiple content and coding errors once it’s launched. Remember: If it sounds too good to be true, it probably is.

Recently, the digital marketplace has seen multiple website companies pop up to capitalize on the unfortunate ADA lawsuit craze. While they may have a sound designer and a savvy programmer, many of these companies forget to focus on service. Even worse, few of them know how to keep a project on track. They make incredible promises up front, but their post-launch commitment is shaky at best. When it’s all said and done, most of these companies will likely follow the ADA lawsuit fad—they’ll fade as quickly as they appeared.

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Published
August 20, 2018
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