Website Design from Y to Z
- The number one thing Generation Z shoppers look for in the products they buy? Aesthetic.
- 74% of Generation Z are “very trusting” or “somewhat trusting” of financial institutions.
- The most favorited/visited website for Generation Z is YouTube.
- On average, Gen Z uses their smartphones 15.4 hours per week—more than any other type of device.
Modern Website Design Tips:
- Add Video
Millennials want a cool product, Generation Z wants an experience. Combine the two by utilizing video to showcase your loan or membership offers.
- Mobile First Design
It’s been mentioned 1000 times but more and more people are accessing your website through their phone. Start thinking about your website from a mobile perspective first and work your way to desktop.
- Splurge on imagery
Use imagery throughout your site that is consistent in lighting, perspective, and are modern. The devil is in the details.
Use animation to create an experience for your users. For example, having steps for your forms with humorous messaging as they complete each step.
Incorporating these features in your website will help you to start building relationships with the future generation and keep you on the cutting edge. Making your brand more relatable to more people.
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