fbpx

Watching Is Believing: 6 Compelling Stats for Video

2019 has been called the year of the pig, the year of child-free travel and the year of artificial intelligence. Instead, it’s time to declare 2019 The Year of Video.

While video has certainly been growing in opportunity and importance over the last half dozen years, 2019 is already shaping up to be the year that video

Vector drawing

truly becomes a ubiquitous component to marketing plans at every budget level. Long gone are the days of expensive broadcast television being the primary (or only) avenue for video to reach consumers. The advent of social media, camera and editing equipment becoming more affordable, and even the extremely high-quality camera being included in smartphones mean that video is more accessible than ever before.

The arguments for video have been made many times. You know that video is attention-grabbing, conveys and evokes emotions, and is well-favored by search engines and social media algorithms. But just in case you have any team members or executives who are slow to the watch party, here are some compelling stats to keep in your back pocket for your next strategy meeting to make the case for video:

500 MILLION. That’s how many people are watching video on Facebook every single day, according to Forbes.1 A figure that large tends to stand on its own without further need to clarify. If a half a billion people are engaging with something — anything really — don’t you want to be part of it?

85%. By 2020, online videos will make up more than 85% of consumer internet traffic in the US according to Cisco2. Live Internet video will account for 17 percent of Internet video traffic by 2022. Live video will grow 15-fold from 2017 to 2022.

200%. Video isn’t just a social media win. Forrester reports including video in an email leads to a 200-300%increase in click-through rate3. It’s important to remember that the best practice is to link to a video hosted elsewhere rather than embedding it as many browsers will block the content. Even if your email platform allows the video to be embedded, the email’s file size could be too much for many inboxes to handle or to recognize as non-spam. Instead, use a screenshot or thumbnail that is clearly identifiable as a video link (consider overlaying a play button) to keep your email size small and ensure maximum inbox delivery. It’s worth noting, one study found simply putting the word ‘video’ in your subject line led to an almost 20% increase in open rates.

15 SECONDS: The length that average consumers say they want a video to be. Just five years ago, the average business video was 60-90 seconds long. As the popularity of Instagram, Snapchat and even the now-defunct Vine increased, video lengths decreased. Regardless of total video length, it has widely been shown that you have 10 seconds or less to hook a consumer before they move onto the next topic. The old journalism adage ‘Don’t bury the lead!’ holds true with video now more than ever.

59%: It isn’t just kids watching videos. According to Forbes, 59% of executives say if given the option to watch a video or read text on the same topic, they would make the video choice.4 If you have a point to share, consider using video on social media or your website to introduce the idea and engage the viewer. Then provide an option of more information via text copy.

1.8 BILLION: The estimated number of words a video is worth, according to a 2014 report from Forrester Research. That number has only have increased in the years since that initial finding.

2019 has been called the year of the pig, the year of child-free travel and the year of artificial intelligence. Instead, it’s time to declare 2019 The Year of Video.

While video has certainly been growing in opportunity and importance over the last half dozen years, 2019 is already shaping up to be the year that video

Video icon on computer screen
Published
January 10, 2019
References
Share

Need help? Simply fill out the quick form below and we’ll be in touch to help you get started on the right path!