The Desktop Audience is Still Larger Than The Mobile Audience in the US

Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors, according to a report from comScore. The Global Digital Future in Focus report examined audiences across 13 key markets. As part of the analysis, mobile unique visitors were compared to desktop unique visitors as of December 2017. Within the US, mobile unique visitors totaled 90% of desktop unique visitors, making it one of only 5 of the 13 markets where the mobile audience was smaller than the desktop audience.

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This article originally appeared on marketingcharts.com.

March 26, 2018