Uncommn Success: Mobile Loans
We love helping credit unions serve their members with easy-to-navigate, ADA-compliant, responsive websites. It isn’t just a more fulfilling member experience, it can help drive loans for the credit unions. How? It all comes down to meeting people where they are. On their phones and tablets.
The case for responsive websites has been a strong one for years. Almost 95% of Americans now have cell phones with 77% of those being smartphones*. Common sense would lead us to the conclusion that having a mobile mindsight is far from optional at this point.
As our clients upgrade from their old nonresponsive websites to a new mobile-friendly uncommn site, we have heard from many of them that they’ve noticed an increase in overall communication volume and a jump in online loan applications. We dove deeper to learn more about these worthwhile improvements. Here’s what we’ve found:
If you look around any office, classroom or coffee shop, it’s easy to see that desktops and laptops aren’t going anywhere soon. But neither are smartphones. And giving members and potential members a way to learn more about you — apply for a loan on their handheld device — can help drive membership and loan growth, something we can all feel good about.
The Desktop Audience is Still Larger Than The Mobile Audience in the US
Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors, according to a report from comScore. The Global Digital Future in Focus report examined audiences across 13 key markets. As part of the analysis, mobile unique visitors were compared to desktop unique visitors as of December 2017. Within the US, mobile unique visitors totaled 90% of desktop unique visitors, making it one of only 5 of the 13 markets where the mobile audience was smaller than the desktop audience.
This article originally appeared on marketingcharts.com.
Desktop vs Mobile – Who’s Winning
Desktop or mobile device. Which is winning the war for eyes? The latest annual US Mobile App Report says we’re spending half of our digital media time with smartphone applications. Where does that compare to previous reports? The findings from this latest study shows that little has changed over the course of the past year.
50% of digital time captured by smartphone apps this past June represents only small change from 49% in June of last year. Desktop use, meanwhile, is holding steady: this past June, it accounted for 34% share of digital media time, compared to 33% in the previous-year period.
Are older American’s still considered “not tech savvy”? A comparison of the reports from this year and last shows that smartphone apps are gaining more influence with the youngest AND oldest adults, but haven’t made the same gains with other groups.
Specifically, smartphone apps accounted for:
Interestingly, enough, the increase in desktop usage share for 25-34-year-olds appears to have come at the expense of smartphones, of all devices! Desktops grew to account for 31% of 25-34-year-olds’ digital time this past June, up from 27% last year.
These are some good stats to keep in mind as you’re planning out your new website. While desktops are still being used, mobile is the clear winner for share of eyes.