Lessons Learned from Soft Drinks

Soft drinks

It’s the drink we love, we hate, and we love to hate. You guessed it –it’s soda– but the same things can be said about your brand. Are you a rockstar stand-out with a killer value proposition and heart touching mission, or are you a more of a wannabe who may be trying a little […]

THE 10 YEAR CHALLENGE FOR YOUR BRAND

Desk with laptop, phone, coffee and headphones

It can be hard to pinpoint the exact origin of some social media trends. Seemingly overnight, timelines and feeds are flooded with people dumping ice water over their heads or, as happened in January, pictures from 10 years ago and today. Some called it the 10 Year Challenge. Others were a little harsher, asking “How […]

Watching Is Believing: 6 Compelling Stats for Video

Vector drawing

2019 has been called the year of the pig, the year of child-free travel and the year of artificial intelligence. Instead, it’s time to declare 2019 The Year of Video. While video has certainly been growing in opportunity and importance over the last half dozen years, 2019 is already shaping up to be the year […]

Are You Blockbuster or Netflix?

Blockbuster closed sign

You may have seen the story on the news recently: former video megachain Blockbuster is down to their final store. The familiar blue and yellow signage that once graced over 9000 stores worldwide* is now on display at the last remaining vestige of the former giant in Bend, Oregon. While others have taken this opportunity […]

Maybe Video Really Did Kill the Radio Star

Girl dancing with headphones

It’s been 40 years since “video killed the radio star” with the introduction of music videos on MTV, but the song’s lyrics may have never been truer than they are today. It’s been 40 years — wait. That can’t be right?? *sigh* Yep. It’s been 40 years since “video killed the radio star” with the […]

What can you learn from the $2 billion button

Mouse pointer

Can one button on your website make a $2.4 billion difference? Almost certainly not. But it did for Amazon.com, one of the world’s largest online retailers. The multi-billion-dollar figure is the estimated annual value assigned to Amazon’s patented* “Buy It Now” button. In the late 1990’s, when shoppers were given the option to bypass the […]

We’ve Updated Our Terms

GDPR

You’ve probably seen a lot of emails and website popups about changes to terms of service lately. It seems pretty much everyone has been asking you to review your settings and confirm your acceptance of their new standards. So, what gives? Blame GDPR. The abbreviation stands for the General Data Protection Regulation. It’s actually a […]

Six Second Ads

Youtube on phone

What can you do in six seconds? Reply to a quick text message. Sneeze, maybe even twice. Or capture the attention of an audience with video. Six second video ads — known as bumper videos — can be a valuable piece of your marketing puzzle. The key is knowing when and how to use them […]

Social Networking Platforms User Demographics Update 2018

Social Media icons on phone

The most widely-used social media platform in the US isn’t Facebook. It’s YouTube, a platform used by 73% of US adults and one that has broad consistency in usage across demographic groups. That’s according to a study from the Pew Research Center, which provides some updates on social platform usage. The following is a brief overview of […]