THE 10 YEAR CHALLENGE FOR YOUR BRAND

Desk with laptop, phone, coffee and headphones

It can be hard to pinpoint the exact origin of some social media trends. Seemingly overnight, timelines and feeds are flooded with people dumping ice water over their heads or, as happened in January, pictures from 10 years ago and today. Some called it the 10 Year Challenge. Others were a little harsher, asking “How […]

Are You Blockbuster or Netflix?

Blockbuster closed sign

You may have seen the story on the news recently: former video megachain Blockbuster is down to their final store. The familiar blue and yellow signage that once graced over 9000 stores worldwide* is now on display at the last remaining vestige of the former giant in Bend, Oregon. While others have taken this opportunity […]

What can you learn from the $2 billion button

Mouse pointer

Can one button on your website make a $2.4 billion difference? Almost certainly not. But it did for Amazon.com, one of the world’s largest online retailers. The multi-billion-dollar figure is the estimated annual value assigned to Amazon’s patented* “Buy It Now” button. In the late 1990’s, when shoppers were given the option to bypass the […]