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SMX East 2017 Recap

SMX is the conference for anyone involved in the search industry, both through organic and paid search. Held last week in New York, the conference brought together minds from private businesses, marketing agencies and search platforms including Google and Bing.

While there is no way to possibly to convey all the information that was shared during the week, here are 5 takeaways:

  • It’s been a year since Google announced mobile-first indexing. But what does that really mean? Not all sites are being indexed that way. In fact, many aren’t yet. Is 2018 the year of mobile? No, says Google. However, the time for responsive web design and mobile-first digital strategy is already here. Read more now…
  • Video is continuing to become even more powerful. YouTube is the second largest search engine in the world and could potentially become number one. Facebook and Instagram also show favoritism to video, helping it rank higher organically and reach more on the paid platform. If you don’t have video in your current marketing strategy, it’s time to add it in for 2018.
  • Dynamic Search Ads continue to outperform their Expanded Text Ad partners. By using Google Analytics to identify high quality organic content, you can grow traffic by adding Dynamic Search Ads targeting those pages on the site. DSAs can also replace standard display ads as ways to drive traffic to quality content on your site.
  • Search Engine Optimization (SEO) has been talked about for years but there is never a time when your SEO is “done.” The subject and best practices are ever-evolving. Looking to troubleshoot your site? Click here for some great tips.
  • Artificial intelligence bots can be huge timesavers when it comes to repetitive, mundane tasks in your marketing strategy. In the future, they may be able to do more. For the time being, the industry consensus is the technology isn’t anywhere near replacing humans when it comes to compelling, creative content and copy. It was something that was repeated in multiple sessions, “Machines don’t know how to delight us.” The human connection that we strive for as marketers can’t (yet) be replicated by a bot.

There is an unending stream of information related to search and digital marketing.

Want to learn more or just chat?

Published
October 31, 2017
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