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The goal of any organization is to create value, and the role of marketing is to understand what drives value, for whom you want to drive it, and then to develop strategies to deliver it.

Bo McDonald and Marne Franklin are available for keynote presentations, breakout sessions and to moderate panel discussions.

uncommn Marketing Partners also produces a one-day marketing school for leagues and associations. Each program may be customized to your audience’s needs and goals.

Below are some of our most popular topics and programs. Click for more details on each topic or submit your own.


Bo McDonald

Bo McDonald


Laissez les bons temps rouler! Translated as “Let the good times roll,” this Cajun expression captures the personal and professional philosophy of Bo McDonald, founder and president of Your Marketing Co, a creative and strategic marketing agency for those in the financial services industry. With a diverse client base that stretches from coast to coast and personal residences in two separate states, Bo takes pride in finding new ways to challenge the complacent comfort of the status quo.

After beginning his professional career as a radio DJ in Upstate New York, Bo capitalized on his communication skills by starting his own marketing company. For the next five years, he partnered with owners in the auto, real estate, and hospitality industries. But when the U.S. and global economies experienced a recession in 2008, Bo embraced the challenge by re-focusing his company’s mission and serving credit unions and community banks, organizations committed to helping people protect themselves against similar financial downfalls.

True to form, Bo’s community focus and professional enthusiasm extend beyond a single location. While his primary residence and YMC headquarters are nestled in the revitalized beauty of Greenville, South Carolina, Bo and his wife, Amber, are also part-time residents of New Orleans, where they enjoy immersing themselves in the vibrant music, art, and culinary experiences of the Big Easy.

When he’s not working in his South Carolina office, Bo is most likely sitting in a client’s office, helping them develop strategic plans for growth. When he needs to rest and recharge, it’s a safe bet you’ll find him in New Orleans listening to a new band in the French Quarter, indulging his love of art on Royal Street, or entertaining friends in his backyard in historic Algiers Point.

In addition to leading one of the fastest growing marketing firms in the financial services industry and managing successful web design and digital marketing company, Bo is a sought-after speaker and a tireless champion of the nonprofit community. His civic engagement includes operating two companies that provide affordable housing in Greenville, SC, sitting on the boards of multiple nonprofit agencies, and serving as a member of his personal credit union’s supervisory committee.

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Fully Customized Program

Do you have a topic in mind? Let one of our speakers tailor a presentation for your event. Whether it be a marketing school, workshop, seminar, breakout session, panel discussion or keynote address, we are happy to customize a program that will resonate with your unique audience.

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Why Should People Give A Damn About Your

It’s a dog eat dog world, and competition is fierce. Low rates and “good service” aren’t a growth plan, and neither is a Facebook page and mobile app. Get a fascinating look at historical marketing strategies that drove growth, and learn how those strategies can be applied today. We’ll also

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How To Grow Your Organization Using Cat In

Speaker: Bo McDonald 90 minutes This interactive session will take you down memory lane, using some of your favorite childhood stories to show just how easy obstacles can be overcome to achieve growth in your organization. This mini-planning session will have attendees working together to uncover solutions to the obstacles

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New Trends In Digital & Email Marketing

Speaker: Marne Franklin 30-90 minutes The world of digital and email marketing is constantly evolving. In this session, we’ll take a look at the latest options available to you via online advertising, social media and email marketing, and how small or single person marketing teams can use digital marketing tactics

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Head Of The Class: Queen Bees & Wannabees

Speaker: Bo McDonald, Marne Franklin One-Day This is a one-day workshop focused on helping community financial institutions succeed at finding value propositions, identifying ideal members, and how to reach and retain those ideal members. Attendees will also learn how to do marketing and website audits, and participate in individual and

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