Put Your Best Font-Face Forward
Creating a new brand or giving your brand a face-lift can be exciting and stressful but essential. Ever Googled something, stumble upon a site that hits all the criteria of what you’re looking for, and immediately exit out because the font is unreadable, or the logo looks cheesy? The content may have been exactly what you were looking, but the unprofessional look makes you think otherwise.
Font is an important choice in all aspects of your brand. It can change the tone of your message, convey knowledge or quality, and can even provoke an emotional response. For instance, look at the alternate logos of some top brands and see how it can change your whole perception of them.
So how do you make sure that you’re choosing the right font for your brand?
Follow a few simple principles and you will have the perfect brand that will transcend into a thoughtful and engaging site.