Laissez les bons temps rouler! Translated as “Let the good times roll,” this Cajun expression captures the personal and professional philosophy of Bo McDonald, founder and president of Your Marketing Co, a creative and strategic marketing agency for those in the financial services industry. With a diverse client base that stretches from coast to coast and personal residences in two separate states, Bo takes pride in finding new ways to challenge the complacent comfort of the status quo.
After beginning his professional career as a radio DJ in Upstate New York, Bo capitalized on his communication skills by starting his own marketing company. For the next five years, he partnered with owners in the auto, real estate, and hospitality industries. But when the U.S. and global economies experienced a recession in 2008, Bo embraced the challenge by re-focusing his company’s mission and serving credit unions and community banks, organizations committed to helping people protect themselves against similar financial downfalls.
True to form, Bo’s community focus and professional enthusiasm extend beyond a single location. While his primary residence and YMC headquarters are nestled in the revitalized beauty of Greenville, South Carolina, Bo and his wife, Amber, are also part-time residents of New Orleans, where they enjoy immersing themselves in the vibrant music, art, and culinary experiences of the Big Easy.
When he’s not working in his South Carolina office, Bo is most likely sitting in a client’s office, helping them develop strategic plans for growth. When he needs to rest and recharge, it’s a safe bet you’ll find him in New Orleans listening to a new band in the French Quarter, indulging his love of art on Royal Street, or entertaining friends in his backyard in historic Algiers Point.
In addition to leading one of the fastest growing marketing firms in the financial services industry and managing successful web design and digital marketing company, Bo is a sought-after speaker and a tireless champion of the nonprofit community. His civic engagement includes operating two companies that provide affordable housing in Greenville, SC, sitting on the boards of multiple nonprofit agencies, and serving as a member of his personal credit union’s supervisory committee.
For nearly 15 years, Marne Franklin developed programming strategy, writing and creating promos and hosted air shifts for some of the most respected broadcast radio networks in the country. As the media and entertainment market has evolved, she has honed her skills in digital marketing, helping clients develop a comprehensive web presence plan.
At uncommn, Marne helps credit unions and community banks select the best digital channels to reach their target market. To generate website traffic and improve brand awareness, she and our digital team execute far-reaching marketing plans for social media, display ads, email and search engine optimization. Marne is a member of the Internet Marketing Association.
The farm girl from North Dakota has lived around the country with stops in Missouri, Florida, New York and most recently, South Carolina in 2008. Marne and her husband, Aaron (a chef!) enjoy cooking at home and trying local restaurants. They are parents of three dogs, Tucker, Linus and Carl.
Chad is a life-long designer with a passion for balance and accuracy. Prior to joining the team at Your Marketing Company, Chad worked as a creative and production artist for Greenville News and as a freelance Designer of high-end advertisements and campaigns for almost 15 years.
Your Marketing Company is lucky to have a talent like Chad Picha on board. Our clients benefit greatly from his expertise!
He describes his specialties as such: Photoshop nerd, color solutions, branding and identity, pre-press and 4-color process printing, and speculative campaign development.