These features may be fashionable but do they really help your brand? The latest trends can be a lot of fun to interact with, but they aren’t always the best idea for your end user. In fact certain design elements can even exclude an ever-growing audience of users with unique needs or requirements.
Inclusion: The Ever-Growing Trend
Trends come and go, and web design is no different. As web designers, we must think about pushing the envelope and keeping content engaging – requiring us to try the latest and greatest ideas for our clients. Some of the latest trends for web design this year include:
Fun fact: did you know that Eventbrite had more
than 26,000 accessibility events in 2017?
Accessibility is in high demand and that means your site needs to be inclusive to accommodate a wide range of audiences.
So, how do you stay on top of your design game while keeping users with disabilities in mind? Like with most trends, a little goes a long way. While these trends can be eye-catching, they need to be used carefully and thoughtfully.
This means utilizing these techniques in minimal ways. For example, one trendy technique is to have bright colors that flash to draw attention to a certain area of content. This technique would not be inclusive to those who are visually impaired or color blind. Solution? Draw the users eye to areas using subtle animations or images that convey the message without needing content. Remember, your website should be navigable and provide a great visitor experience to as many people as possible, regardless of any hearing, site or cognitive disability.
Balancing cutting edge with inclusive design can ensure that your brand’s message is going to be conveyed clearly while also staying modern. The biggest bonus is that your brand gets to be part of one of the most important new trends: inclusion.