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Here’s Why Your New Website is Not So New Anymore

Credit unions are well-known for providing members with an array of financial services and products. But did you know that your credit union’s website can have an impact on your members’ overall experience? A lot can change in the digital world over two years and updating your credit union website can help you connect with current members and reach new ones.
A common mistake credit union leaders make is thinking that providing quality products and services to their members is enough. A big part of maintaining any business – including your credit union – is having a strong online presence. What better way to feature what your credit union company has to offer than by having a properly maintained website? If you think that you can go without ever updating your website, read on. We have a few reasons why it’s important to give your credit union’s website a refresh.
Fast Load Times
An old website can slow you down – literally. If your website is taking too long to load, freezes or stops being responsive at any point, users will leave rather than wait for the rest of the page to load. Ensure your website is up to speed and consider giving yourself a fresh look every two years. Use this time to rid your site of any old files and documents that could be slowing it down. Plus, updating will ensure your credit union website is running on the latest and most secure software.
Mobile Responsiveness
According to research, about 90% of people use their smart device to go online, and there’s nothing more frustrating than going to a website on your smartphone and not being able to click or scroll where you need to go. If your current credit union website was not built with a mobile-first mindset, it is time to make a change. To keep members happy, your website needs to be as functional and look as nice on a smartphone or tablet as it does on a computer.
Increased Visual Appeal
Your website is your first chance to make a great impression on potential new members. Improving the visual layout and navigation of your site may seem trivial, but it greatly impacts the way your website design and brand’s story connects with your members.
Technology and trends change rapidly, and consumers’ expectations of online experiences are constantly increasing. If it’s been more than two years since your credit union last updated its website or you’re looking for a fresh look, uncommn is ready to help. Stop settling for a website company with long contracts and big price tags.
Right now, we’re offering a free website report card to instantly show you how you can stop losing loans and new members to your competitors.
Published
September 22, 2021
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