Great Meadow FCU has focused on growing its membership by expanding their presence in the communities they serve across New York. With their new website, they wanted to make their digital messaging and online presence match what they were doing in-branch. To do that, the “join and switch” messaging received prominent placement on the site. We also worked with the GMFCU team to make the site navigation easy for visitors and to improve the quality of the page content to provide more useful information on the site. The final result is a site that welcomes current and potential members and gives all visitors a clean and friendly user experience.