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Desktop vs Mobile – Who’s Winning

Desktop or mobile device. Which is winning the war for eyes? The latest annual US Mobile App Report says we’re spending half of our digital media time with smartphone applications. Where does that compare to previous reports? The findings from this latest study shows that little has changed over the course of the past year.

50% of digital time captured by smartphone apps this past June represents only small change from 49% in June of last year. Desktop use, meanwhile, is holding steady: this past June, it accounted for 34% share of digital media time, compared to 33% in the previous-year period.

Are older American’s still considered “not tech savvy”? A comparison of the reports from this year and last shows that smartphone apps are gaining more influence with the youngest AND oldest adults, but haven’t made the same gains with other groups.

Specifically, smartphone apps accounted for:

  • An impressive two-thirds (66%) of 18-24-year-olds’ digital media time this past June, up from 62% in the year-earlier period;
  • 54% of time for the 25-34 bracket, down from 57% last year;
  • 53% of time for the 35-44 bracket, relatively flat from 54% last year;
  • 48% of time for the 45-54 bracket, up from 45% last year;
  • 46% of time for the 55-64 bracket, up from 43% last year; and
  • 27% of time for the 65+ bracket, up from 20% last year.

Interestingly, enough, the increase in desktop usage share for 25-34-year-olds appears to have come at the expense of smartphones, of all devices! Desktops grew to account for 31% of 25-34-year-olds’ digital time this past June, up from 27% last year.

These are some good stats to keep in mind as you’re planning out your new website. While desktops are still being used, mobile is the clear winner for share of eyes.

Published
September 20, 2017
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