Breaking The Rules In 2020

What comes to mind when you think about the 1920s? For me, it’s all about rebellion, change and glamour. The 1920s had some huge milestones that challenged the traditional way of thinking. Women were able to vote, sultry jazz was becoming mainstream and Mickey Mouse made his first appearance. It was an era that brought old-school class with new world sass.

It’s now 100 years later and many things have changed, but that doesn’t mean we can’t take a page out of the history books and bring it to life in our timeline. The 2020s are here and that gives us an opportunity to reflect and ponder how we can challenge our own traditional way of thinking when it comes to design. Let’s be a little rebellious ourselves and break some rules, shall we? Here are some design rules that I think will break in the coming years.

We’ve all heard of white space and know how clean and fresh it can be, but let’s swing in the opposite direction. I think you’ll start to see an uprising in grayscale images and added mystique to hero images. Moody, darker websites are sneaking their way into the modern design world with solid black backgrounds that make bright colors really pop.

Usually when choosing a color palette, we lean towards the softer more neutral tones to not seem so intimidating to our end users. Let’s shake up that idea! We want our end user to notice us, so let’s not be shy! Using bold colors like yellow and red used to be a big “no-no” in the design world, but that’s a rule worth breaking. Netflix is a great example of using a bold color palette in a world that was used to softness. It resonates in your mind and let’s face it, whenever you see bold, red text on a black background you’re immediately taken back to your couch, or as I like to call it, my happy place.

You can’t be rebellious without being bold. In-your-face, large, thick fonts are coming to the forefront of marketing campaigns, hero images and call-to-actions. Below is a great example of implementing all three of these concepts. It’s definitely hard to miss.

These design trends may not be for everyone or every brand, but that’s the beauty of it. It’s supposed to be challenging and attention grabbing. It’s unapologetic. It’s confident. It’s, dare I say, roaring.

If these trends just don’t seem like something you like, that’s fine. I’m only a little hurt, but use this as a stepping stone to find ways on how you can mix things up with your brand or campaign. In fact, let us help you think outside the box with your next project! We love a good brainstorming session and after all, we’re called uncommn for a reason. Drop us a message below to schedule a creative consultation with us.

Written By

Kaia Vaughn

Published

March 17, 2020

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