Inc magazine recently posted an article that gave 5 common sense things you should demand from your website vendor when designing and launching a new website. We can’t guarantee this list will be relevant 6 months from now (as fast as trends are changing) but it’s a good start to add to your “must have list” right now!
5 Reasons People Hate Their Website Company
As a web developer, I need to learn all about your brand quickly so that I can accurately convey your message. This requires me to ask the right questions so you can give me the best feedback.
Here are some questions to think about before your next redesign to help your web developer give you the most of what you want.
- Likely to Cost More Over Time: Your well-meaning core processor or tech vendor might have offered a good deal up front, but in the end you paid more for hosting and making changes to that inferior website than you would have if you had spent a little more up front.
- Hard to End the Relationship: Once you figure out that you are spending too much money on an inferior website, you usually can’t take your website to a self-hosted plan, which means you’re stuck starting over, spending more money and wasting time establishing your online presence again.
- Not Optimized for Search Engines: The way many vendors’ website products are coded is not SEO friendly. They’ve taken your brochure copy (or outdated web copy) and moved it over to the new site with no thought put into it.
- Limited Design and Feature Options: You have fewer options compared to hiring a web developer. Fewer options means your site will likely look just like your competition down the street’s website. We once saw a direct competitor to one of our credit union clients launch a website with the exact same layout, font and features. Hence why we went to work to help them freshen up their site and stand out from the clutter.
- Customer Service: This is where most “web companies” fall down. They don’t allow you direct access. When you need to make a change, you hear “that will take 48 hours” – which means you will need to follow up with them in a week to remind them to make that change.
When you’re tired of dealing with the common issues that frustrate most people with their website company, try uncommn.
5 Questions To Ask Before Hiring A Web Design Company
So you’re finally ready to replace your website? Whether it’s been 10 years or 10 months, a lot has changed since the last time you went through the process of launching a new website. And if you’re reading this, it probably means you aren’t exactly thrilled with your current website company. In fact, 78% of people who have hired a website company in the last 5 years report receiving poor service. How can you avoid those same mistakes this time? Here are 5 tips to help you find the right partner to provide an awesome website with service that will make you stand up and take notice!
- Read Reviews. But don’t stop there. Search around for a few minutes. Go to the Better Business Bureau website and see if there are any complaints. If no reviews are available online, ask for some names and contact info for past clients.
- Check References. Just pick up the phone and call people! As with job candidates, the best indication of future performance is past performance. Have a genuine conversation with companies the vendor has worked with.
- Get a demo. Of course, you’ll want a demo of the content management system. If it’s WordPress, you’re in luck. It’s a common enough CMS that most people can work on it. Also ask what kind of project management tools they are using. Wait, they don’t use project management tools? That might be a bad sign. How are they staying organized to deliver what they promise?
- Are they taking notes? There may be indications of the chaos soon to come in the very first meeting. They should be capturing your desired goals of your new website and user experience requirements in an organized way. They should also be asking a lot of questions to gain enough perspective to deliver a custom website unique to your needs.
- Meet the Team. Just like a job interview, nothing replaces the face-to-face meeting. If a face-to-face meeting isn’t feasible due to distance, ask for a video conference. Many web companies are a single person outsourcing your work to nameless faces that have zero connection to your brand.
Whether you’re dipping your toe in the water, or ready to jump right in and start on your new website the team at uncommn will be glad to answer the questions above to give you enough perspective to know if we’re the right fit for you.