When designing your website, consider easy-to-understand modules. Think of each module on your website as a billboard. How can you capture the user’s attention with just a few words? Think about the needs of your audience. Too often we push products or service when we should be considering what people feel (or what people want to feel).
It goes without saying that a picture is worth a thousand words. You should have imagery that reflects you and doesn’t scream “stock photography.” However, quite often we neglect to consider the importance of SEO-rich website copy.