5 Elements to Optimize Your Credit Union’s Website for Members
5 Elements to Optimize Your Credit Union’s Website for Members
Many credit unions launched revolutionary digital changes throughout the pandemic and continue to do so… how is your credit union doing? If you are wondering if you are on the right path, consider these five key elements.
According to Digital Banking Report research, during the pandemic, while credit unions’ online banking was functional, the experience is far from optimal.
Designing a website means much more than eye-catching graphics and the important links to help guide your members along their digital journey at your credit union. You will need to be legally compliant, representative of the diversity in your field of membership, optimized for your members’ journey, and above all else, valuable to every one of them! Let’s get started!
Here are five key components that your website needs to have:
1.) Ensure ADA Compliance
Legally speaking, this is required. Fear not… if you’re not sure, there are plenty of free ADA compliance website checkers available through any search engine. And if you find yourself needing a compliance check-up or need help getting your website compliant, we’re ready to chat!
2.) Represent Diversity
Start with your target audience and your ideal members. Then, ensure your marketing team is diverse and inclusive when choosing images that represent your credit union’s particular field of membership. Representation helps your members or future members feel seen and accepted. Asking your team a few questions like these can help get them started:
- Can everyone who might view the photo see someone like themselves represented in it?
- If this were a photo of me or someone I love, would I be okay with how they are represented?
3.) Simplify the Process
Members want to know that their information is secure and that someone is there to answer their questions when problems arise. Offer secure forms, as well as a Live Chat option, so your members can rest assured they can trust your credit union to be there for them when needed and that their money, personal, and financial data is in good hands. Go the extra mile and provide a language-translation tool to ensure your content is able to be read by all members!
4.) Offer an Appointment Scheduler
Time is our most valuable asset and being able to schedule and plan meetings ahead of time is an amazing service to provide members. It’s safe to assume most of your members have been on at least one Zoom call during the pandemic and are familiar with how it works. If not, no worries, these appointment schedulers are simple and user-friendly. For your digitally savvy members, offering video conferencing makes it easier and more convenient to do business with your credit union. Does your credit union offer this?
5.) Leverage Calls to Action (CTA)
What do you want your members to do? Fill out a form? Apply for a loan? Whatever action you want them to take, it must be clear, concise, obvious, and strong. You can use color, contrast, and white space to lead them to your CTA button, streamlining their digital experience and getting both the member and your credit union the necessary information.
These five elements will get your credit union on the path toward offering an optimized digital member experience. Remember, we’re always here to answer your questions. Get in touch by filling out the form below or emailing [email protected].
Ready to Take Your Website to the Next Level?
We can help! Simply fill out this quick form and we’ll be in touch soon.
Saying Goodbye to IE
For many years, Internet Explorer was the dominant web browser. From its introduction in 1995, the browser took the internet by storm, eventually earning approximately 95% of online usage. Not only was it an easy way to browse, but it also continually advanced — keeping both speed and usability in mind with each update.
But with time, strong competition was introduced with the rollout of Mozilla Firefox, Google Chrome and Apple’s Safari. As these browsers rapidly gained popularity, IE steadily lost favor among web users and later this year, the once-popular offering will effectively come to an end. In fact, the transition has already begun. Microsoft Teams ended support for IE in November 2020. The remaining Microsoft 365 apps and services will end their support of it in August of this year.
So, what exactly does this mean for you? Websites will no longer be developed or tested for Internet Explorer compatibility. If your members use IE as their primary browser, they can expect to run into issues with functionality, responsiveness, and an overall lessened user experience.
Now is the time for your organization to select and begin utilizing a new browser internally. It’s also important to speak with your members about this change and what they can expect once Internet Explorer is deprecated.
Habits can be hard to break but for optimal performance and user experience, it’s time to look at which browser option works for you. Remember, we are always here to answer any questions you may have. Get in touch by filling out the form below or emailing [email protected].
Ready to start something new?
We can help! Simply fill out this quick form and we’ll be in touch soon.
OM Financial Group
OM Financial Group
About
Launch Date | March 25, 2021
Special Features
- All new team page layout with dynamic off-canvas layout
- Simple and smooth animation that make the site come to life
- Calendar for easy access to webinars and past events
- Iconography that calls attention to unique products and services
USX Federal Credit Union
USX Federal Credit Union
About
Launch Date | March 8, 2021
USX Federal Credit Union in Cranberry, PA was looking for a fresh site that was modern, ADA-compliant, and easy to navigate. With their new website from uncommn they are able to display their promotions right from the homepage, update their database of preferred partners and navigate content smoothly from any device.
Special Features
- Bold, modern slides to display promotions, news and events
- Alphabetical and searchable preferred partner database
- Simplistic, yet classic redesign using brand colors, iconography, and geometric shapes
- Effective navigation and user experience on any device
- Newsletters converted to web pages for smooth reading
Secured Advantage FCU Refresh
Secured Advantage FCU Refresh
About
Secured Advantage FCU built one of our first websites as a company in 2017. With time, they were ready for a refresh! We are excited to showcase a new look and user experience for members and staff!
Special Features
- Refreshed and eye-catching design
- Easy navigation and callouts for products and services
- Brand new slider to showcase promotions and news
- Updated layout of internal pages to make finding information that much easier
- Increased accessibility testing to ensure compliance
Jack’s Parlour
Jack’s Parlour
About
Launch Date | January 15, 2021
Jack’s Parlour, a brand new barber shop in Greenville, SC, reached out to us to build a site that encompassed their unique brand and services.
Special Features
- Booking integration to allow customers to schedule an appointment in minutes
- Sophisticated and modern design to showcase brand
- Responsive site that is easy to navigate and explore on any device
- Links to social media channels to engage with customers
Harrison FCU Launches New Website!
Harrison FCU Launches New Website!
We’re excited to launch another credit union website, this time for our friends at Harrison FCU, the 2020 CU Impossible winner! Using their new-found brand identity, we were able to create a unique and professional online presence for every user. We are proud to work with such great organizations across the country.
Harrison Federal Credit Union
Harrison Federal Credit Union
About
Launch Date | October 1, 2020
Harrison Federal Credit Union in Colorado Springs, CO was the overall winner of CU Impossible 2020 and landed a website with us! We were challenged to put our skills to the test to help them look the best online with a customized, ADA-compliant website while incorporating their unique and fun brand.
Special Features
- Customized copy for Harrison FCU's target audience and members
- Quick links menu to get users where they want to go even faster
- Events calendar to keep members up to date
- Dynamic content and banners for easy editing
- Effective and user friendly for all devices
South Carolina Assisted Living Association
South Carolina Assisted Living Association
About
Launch Date | August 20, 2020
South Carolina Assisted Living Association in Irmo, SC was looking for a site that had an automatic directory to store membership information, a secure portal for membership payment and renewals as well as the ability to be user friendly to make appropriate updates to content. With their new site from uncommn Marketing Partners, they have full access to the CMS and can easily export member information, update content and even add alert bars to get members important information as soon as they log on.
Special Features
- Automatic and secure directory for member information
- Secure portal for payment and renewals
- Ability to export member database
- User friendly interface for both visitors and members
- Easily accessible backend for staff to edit and keep up to date
T.R.U.S.T – Find out what it means to me.
In any field, no matter what you strive to achieve or create, there is one major component that supersedes all the rest and that is trust. Creating a mutual respect for relationships both within your organization and your clients can help your company run smoothly and efficiently – bringing together a team that can propel major success.
But guess what? Trust takes some time.
By following these guidelines, you can establish trust, which helps build and strengthen the most important relationships. Whether it’s a new client or internal relationships within your team, the need for mutual respect and trust is a key element to long-term success.
Need more advice about how to build trust?
We can help! Simply fill out this quick form and we’ll be in touch soon.
