Out with the Old and in with the New
Have you had your website for 2+ years? Are you getting tired of the same layout? If you’ve been thinking this way, it may be time to reach out to your favorite web development agency and ask for a refresh.
Yes, I know what you’re thinking… a new site costs money and takes so much time to redo. But, wouldn’t it be nice to show that you keep up with the times and want to give your users a fresh, new and exciting experience?
Ready for a refresh?
We can help! Simply fill out this quick form and we’ll be in touch soon.
Maple Federal Credit Union
Maple Federal Credit Union
About
Launch Date | April 15. 2020
Maple Federal Credit Union in Lafayette, LA was looking for a site that could bring their new branding to life and make a memorable experience for their members. With a new site from uncommn Marketing Partners, they were able to gain an ADA compliant site, call attention to their fun promotions, and create a user friendly experience for both staff and visitors.
Special Features
- Captivating homepage banners get the members attention
- Animations that call attention to the brand using falling leaves
- A new timeline feature that showcases their story
- A calendar to update members of upcoming events
- Smart internal page navigation that allows for a great user experience
The Digital World from a Print Perspective
The Digital World from a Print Perspective
Having worked as a designer in the print industry for 30 years, I — like a lot of credit unions out there — was a little hesitant to dive head first into the “new” digital world. It can seem overwhelming and brand new; like we’re starting from scratch.
The good news is, digital is just the next step in the evolution of brand messaging.
First, take a step back and analyze your marketing as a whole. Ask yourself some of these questions: What are you doing now, what is working and not working, do you have a marketing plan in place, what are your budget constraints, what target audiences are you trying to reach and do you have programs in place that will appeal to that audience?
Another question to ask before starting any digital media campaign is where will you be sending any potential leads? The vast majority of respondents will likely be driven to your website instead of a brick and mortar branch. Of course that means you’ll need to make sure your site is appealing, functional, clearly conveys your brand message and provides easy navigation for users to find what they’re looking for. Let’s say you are focusing your marketing on that spring car loan promotion. Visitors to your website should find the relevant homepage banner easily and be able to make one simple click to access all the information your potential borrower will need. The landing page will spell out the details of the offer and, ideally, contain an online application or interest form for them to request more information or get started right away. In addition, when members log into their online banking account, the promotion should be displayed prominently on the login page. Additional promotional messaging should be contained on your print and estatements, mobile app and any organic and paid social media posts as well as SEM/PPC ads.
The digital age is well underway, and you need to find ways to stand out from your competition. Here at uncommn Marketing Partners, we specialize in creating a creative, cohesive message to promote that loan at every member touchpoint. From print pieces like posters, newsletters and direct mail to homepage banners, landing pages, social media and online banking graphics to digital billboards, we create a consistent message to make a stronger connection with your audience.
Teamwork: The Powerhouse of Success
“Alone we can do so little; together we can do so much” – Helen Keller
- Collaborate! – It may seem like a given when discussing teamwork, but more often than not, it is lost. If you’re having trouble coming up with a new idea for your latest project, get some inspiration from others on the team. Having a brainstorming session may be just what you need to get your ideas flowing.
- Play off of each other’s strengths – Maybe one person on the team is a great writer, while another has an eye for design. Use this to your advantage when working on a project. Not only will it will make your concept stronger but you’ll get to know your team even better than before.
- Be vulnerable – If you are troubleshooting an issue, and you’ve hit a roadblock, ask for help. Another set of eyes on something you’ve spent hours working on, normally fixes the problem right away and clears up future frustration.
- Learn a new skill – More often than not when working with others, you will learn a new skill. This might involve a trick that helps them in their day-to-day or a new tool they are using that has helped make them more productive. Taking a few minutes to sit down with them may be all you need to learn something new.
Looking For Modern Marketing, Video and Web Design Strategies?
We can help! Simply fill out this quick form and we’ll be in touch soon.
Park City Credit Union
Park City Credit Union
About
Launch Date | January 30, 2020
Park City Credit Union in Merrill, Wisconsin was looking for a revamped site that was responsive, ADA-compliant and more in touch with their unique brand. With their new site from uncommn Marketing Partners, they have a very colorful and fun website that is both pleasing to explore and easy to navigate for both members and staff. This was one of our larger web projects to date and is nice to see it working to bring in member engagement.
Special Features
- Fun color, imagery and attention to brand across all platforms.
- A unique customizer that was built to help visitors find information more easily and also give them a starting point to learning more about the credit union.
- A language translation tool to allow everyone to have the same experience
- A calendar to keep up with what is going on across all branches
- A chat feature to make asking a question even simpler, while giving the site a more personal feel
Your Marketing Co
Your Marketing Co
About
Launch Date | December 30, 2019
Special Features
- Customized lottie files
- Morphing background sections on the homepage that changes as you scroll.
- Off-canvas menus for easy access to content with any website visitors.
- Homepage hover navigations bring something extra special to feature boxes for the credit union’s financial services information.
Credit Union Cannabiz Conference
Credit Union Cannabiz Conference
About
Launch Date | December 2, 2019
Special Features
- Video background on the homepage with prominent information and Call-To-Action.
- Fading animation for list items as you scroll.
- Customized schedule of events that can be edited in one place and displayed globally.
White Crown Federal Credit Union
White Crown Federal Credit Union
About
Launch Date | November 20, 2019
White Crown Federal Credit Union in Denver, Colorado was looking for a site to highlight their new brand as well as showcase the awesome city that they are in. With their new site from uncommn Marketing Partners, the new online experience is bold, memorable and easy to navigate.
Special Features
- The simplistic look and feel and bright colors draw a users attention.
- Strong imagery of Denver, CO allows members to feel that this site is more personal and unique
- The animated homepage service boxes allow the user to be more engaged with what they are looking for
- Content is easy to read and keeps visitors engaged
Is Print Marketing Dead?
Is Print Marketing Dead?
By far, the most common refrain I hear when discussing marketing opportunities is, “print is dead, right?”. It’s a controversial statement at least, and a complete misunderstanding at worst.
Obviously, the world of print has been turned upside down since the digital revolution. There have been sharp reductions in advertising revenues at most newspapers and magazines – and some did not survive. In the meantime, 70% of people are still more likely to remember a brand that they see in print. That is partly because of print’s lasting history and its reputation as a trustworthy medium. From classic production pieces like postcards, and brochures, to non-traditional pieces like window clings and point-of-sale signage, there is still something wonderfully viable about a product you can touch.
Does that mean you should be asking, “Print or Digital?” Well, that question overlooks an important aspect of print marketing – its symbiotic relationship to a company’s digital reach. Research shows that more than 60% of online searches are prompted by print media campaigns. Successful companies are using age-old marketing techniques like Direct Mail, Magazine Ads and billboards to drive their online traffic. The 1–2 punch of a well-crafted print/digital marketing campaign can deliver increased traffic and the results you’re looking for. So, the answer to the question is; Print AND Digital. There will always be a need for print. There will always be a place in marketing for producing physical pieces that enhance a robust digital marketing plan. The difference today is that marketers have an opportunity to use print as part of a larger, focused strategy that includes social media marketing and SEM.
There are countless opportunities to engage an audience with print. It’s literally everywhere you look. From signage on the roadways to the mail you receive at home, it touches our subconscious on a daily basis. As a production manager, I get the opportunity to visit various print shops from time to time and I can assure you, they are busy. Like many others in the industry, when people ask me, “Is print dead?”, I reply, “No, it’s just changing.”
Print isn't going anywhere. Let us help you with your marketing materials!
We can help! Simply fill out this quick form and we’ll be in touch soon.
CU Impossible
CU Impossible
About
Launch Date | October 4, 2019
Special Features
- A logo reveal with timed animations to create a conversational feel.
- Scrolling navigation that highlights your spot on the site as you go.
- Continuous headline underline animations that spotlight the sections topic.